Service

Brand Package

Client

Apple TV+

Apple TV+

The Studio Brand Package

Madness in Moviemaking

Inspired by the bold, graphic style of Saul Bass and the glamour of classic Hollywood. It uses simple shapes, strong colors, and smooth animation to show the world behind the scenes. We see things like a director’s chair, a film reel, and studio lights—all shown in creative, abstract ways. Characters are represented as bold silhouettes, moving through a world of spinning cameras and sliding scripts. The whole sequence feels like a stylish, old movie poster brought to life. As the music builds, the title “The Studio” appears with dramatic flair, setting the stage for the show.


Created alongside Emmy Cuddy.